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LIP LINER

Add definition for a fuller lip look whilst helping make your lipstick last even longer with our lip liner lineup. Featuring creamy formulas that effortlessly glide on to allow you to outline, shape and fill your lips to perfection.

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6 shades

NEW IN
Contour Lip Liner Pencil

Nude Suede

Long-wear velvet matte lip liner

£16.00

Long-wear velvet matte lip liner
Quick buy
9 shades
Alluring Lip Liner

Swoon

Creamy, long-lasting lip liner for shaping

£14.00

Creamy, long-lasting lip liner for shaping
Quick buy
LUSCIOUS LIPS

LIP LINER
FAQs

DO I NEED TO USE A LIP LINER?

The honest answer is no, but once you try it, you’ll wonder how you managed without it. Think of lip liner as the unsung hero of any lip look. With it, your colour stays put, your lip shape looks more defined, and your overall finish looks noticeably more polished.

While you might skip it on minimal makeup days, reaching for a lip liner becomes an absolute game-changer if you are trying to solve any of these common lip dilemmas:

When wearing bold, dark, or red shades: Lipsticks can be prone to “bleeding” or feathering into the fine lines around the mouth. A quick swipe of liner creates a barrier that locks your lipstick securely into place.
When you need your lip colour to last: If you find your lipstick tends to vanish by lunchtime, try filling in your entire lip surface with a liner before layering your lipstick on top. Because liners are formulated with grip-enhancing waxes, they act as a primer layer that holds onto your colour.
When you want to balance or enhance your shape: Natural lips are rarely perfectly symmetrical and the lip border can fade over time. A liner allows you to subtly correct unevenness or add natural-looking fullness by slightly overlining the centre contours of your mouth.
When pairing with glosses and lip oils: High-shine products are amazing for making your lips look incredibly juicy and full, but they can slide around and make your lip line look a bit blurry. Framing your lips with a natural-toned liner first keeps the look clean, defined, and perfectly put together.

HOW DO I APPLY LIP LINER?

The biggest mistake most people make with lip liner is trying to draw one long, confident line in a single stroke. The trick is to apply it in short, feather-light strokes, working section by section from the centre outward, which gives you far more control and a much cleaner result than you’d ever get trying to do it all in one go.

Here’s how to break it down:

Prep your lips: Lip liner works best on a smooth surface. If your lips are feeling dry, give them a quick gentle scrub and follow with a lip balm. Just remember to blot off any excess with a tissue before you start as a greasy surface stops the pencil from gripping properly.
Start at the Cupid’s bow: Begin at the centre of your upper lip and carefully trace the natural shape of your Cupid’s bow using short, light strokes.
Anchor the bottom: Find the centre of your bottom lip and place a small horizontal dash right along the edge. This gives you a reference point to work from on both sides.
Connect from the corners inward: Rather than drawing downward from the top, start at the outer corner of your mouth and work inward toward your Cupid’s bow. Repeat on the bottom lip, working from each corner toward the centre dash. This directional trick keeps the corners looking neat and naturally lifted.
Soften the edges: Once your outline is complete, use your ring finger or a small lip brush to gently blend the inner edge of the line toward the centre of your lips. This is what separates a modern lip from a dated one — no harsh lines, just a seamless finish that your lipstick or gloss can melt right into.

Bonus Tip: Try keeping your mouth slightly open or holding a gentle smile while you work. It tightens the skin just enough to give you a smoother, skip-free stroke.

HOW DO I CHOOSE THE RIGHT LIP LINER SHADE FOR MY LIPSTICK?

As a general rule, look for a lip liner that matches your lipstick shade exactly or is one to two shades darker if you want to create depth, dimension, or a subtle 90s contoured lip look. If you are wearing a sheer gloss or want a universal option, opt for a nude liner that closely matches the natural pigment of your bare lips, rather than your skin tone.

CAN LIP LINER HELP STOP MY LIPSTICK FROM BLEEDING?

Absolutely. If you find that your favourite lipsticks tend to smudge, feather, or bleed into the fine lines around your mouth, a lip liner is your best line of defence. Think of it as an invisible safety net for your lip look. Because lip liners are formulated with more structural waxes than standard lipsticks, they don’t slide around. When you outline your lips, the liner creates a clean, secure barrier that holds your lipstick perfectly in place.

Pro Tip for Extra Staying Power: Don’t just trace the edges, lightly shade your entire lip surface with the pencil before layering your lipstick or gloss on top. This creates a smooth, grip-enhancing base that acts like a primer, keeping your colour locked in even through eating and drinking.

CAN LIP LINER HELP MY LIPS LOOK FULLER?

Absolutely. Lip liner is the ultimate beauty hack for creating the illusion of a fuller, plumper pout without looking overdone. As we age, the edges of our lips can lose definition and fade into our skin tone. A lip liner allows you to instantly bring that definition back. By strategically tracing just a fraction outside your natural lip line, a technique called ‘overlining’, you can create believable volume in seconds.

How to get the look naturally:

Keep it to the centre: Only overline the very centre of your mouth – the Cupid’s bow on your top lip and the very middle of your bottom lip.
Hug the line on the sides: As you move toward the corners of your mouth, follow your natural lip line exactly. Overlining the corners can look obvious, but keeping fullness to the centre gives you that perfect, pillowy finish.
Choose the right shade: Pick a liner just one or two shades deeper than your natural lips or lipstick. This creates a subtle shadow effect that makes your lips appear naturally fuller and more defined.

CAN I WEAR LIP LINER ON ITS OWN?

You absolutely can and it’s one of those little beauty tricks that not enough people know about. Lip liner worn alone gives you a beautiful soft matte colour with a rich, long-lasting finish that holds its shape in a way most lipsticks simply can’t compete with. That’s down to the formula, the higher wax content means it grips your lips rather than sliding around. The one thing worth knowing is that because it’s built to last, wearing it solo can feel a touch dry by the end of the day — especially if your lips are prone to dryness.
A little prep goes a long way:

Start with soft lips: Give your lips a quick gentle scrub to buff away any dry patches, then apply a hydrating lip balm while you finish the rest of your makeup.
Blot before you liner up: Just before you apply, lightly blot off any excess balm with a tissue as this helps the pencil grip properly and keeps the colour true.
Fill right in: Start by outlining your lips, then use the side of the pencil to shade inward so the colour looks seamless from edge to edge.

Pro Tip: If you love the staying power but want something a little less matte, a tiny dab of lip oil or clear gloss pressed into the centre of your lips is all you need. It adds just enough hydration and shine without disturbing the definition around the edges.

CAN LIP LINER HELP MATURE LIPS?

Absolutely, in fact, lip liner is something of a secret weapon for mature lips. It’s the single most effective tool in your makeup bag for bringing back definition, creating a smoother finish, and keeping your favourite lip colours looking fresh and polished throughout the day.

As time goes on, lips naturally lose a little fullness and the edges can soften or become less defined. A lip liner can help address these:

It helps stop lipstick from travelling: Hydrating, creamy lipsticks are wonderful for mature skin but can feather into the fine lines around the mouth. Because lip liners are formulated with structural waxes, they create a secure, invisible barrier that keeps your colour perfectly in place.
It redefines fading edges: If your natural lip line has softened or feels uneven, a liner lets you gently sketch that definition back on, giving your lips a beautifully structured frame once more.
It adds instant, natural-looking fullness: A nude liner used to very softly overline just the centre of your lips (the Cupid’s bow and the middle of your bottom lip) while following your natural line at the sides, creates a subtle, believable volume without looking overdone.