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Bestsellers Foundation Mascara Eyeshadow Lipstick Nail Polish

13 shades

BESTSELLER
HydraBoost Lip Lover Lipstick

Beach Bum

Hyaluronic Acid enriched, volume-boosting lipstick

£18.50

Hyaluronic Acid enriched, volume-boosting lipstick
Quick buy
4 shades

BESTSELLER
Skin Secret Cream Tint SPF 25

Seamlessly 01

Lightweight, ultra-hydrating radiant finish skin tint

£24.00

Lightweight, ultra-hydrating radiant finish skin tint
Quick buy
BESTSELLER

Shine + Shield Turbo Dry Top Coat

Quick-drying top coat for a glossy mirror shine

From £11.00

Quick-drying top coat for a glossy mirror shine

Quick buy
BESTSELLER

Nourish + Nurture Nail and Cuticle Oil

Hydrating, vitamin-enriched nail and cuticle oil

From £11.00

Hydrating, vitamin-enriched nail and cuticle oil

Quick buy
BESTSELLER

Bright Eyed Hydrogel Mask

Hydrating and brightening under-eye patches

£24.00

Hydrating and brightening under-eye patches

Quick buy
Skin Loving BB Brush

Angled synthetic face brush

£19.50

Angled synthetic face brush

Quick buy
3 shades
Colour Wonder Lip and Cheek Balm

Au Naturelle

Creamy duo for a radiant, youthful flush of colour

£23.50

Creamy duo for a radiant, youthful flush of colour
Quick buy
BESTSELLER

SuperBoost Lash Lover Serum Mascara

2-in-1 growth boosting serum mascara

£18.00

2-in-1 growth boosting serum mascara

Quick buy
16 shades

BESTSELLER
Forever Eye Colour Crayon Eyeshadow

Rose Gold

Highly pigmented, creamy eyeshadow stick

£19.00

Highly pigmented, creamy eyeshadow stick
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5 shades
Cheek Veil Liquid Blush

Aura

Radiant, skin-first liquid blush for a healthy glow

£22.00

Radiant, skin-first liquid blush for a healthy glow
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BESTSELLER

Birthday Suit Colour Confidence Nail Polish

Light nude crème fast-drying nail polish

From £9.00

Light nude crème fast-drying nail polish

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BESTSELLER

Neat + Tidy Emery Boards for Normal Nails

Professional nail files for normal nails

£3.50

Professional nail files for normal nails

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Makeup / Lips

LIP
MAKEUP

Explore our ultimate lip makeup lineup including our best-selling Hydraboost Lip Lover Lipstick packed with volume-boosting Hyaluronic Acid, highly pigmented nourishing lip glosses to our defining Alluring Lip Liner. You’ll find everything you need to create pout perfection.

Lipstick Lip Gloss Lip Liner

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3 shades

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Gloss + Glam Polish and Lip Gloss Duo

Totally Off-Piste + Flair

High shine lip gloss and matching nail polish duo

£19.50

High shine lip gloss and matching nail polish duo
Quick buy
3 shades

NEW IN
Lip + Lash Lipstick and Mascara Duo

In Bloom

Hydrating lipstick and lengthening mascara duo

£26.50

Hydrating lipstick and lengthening mascara duo
Quick buy
10 shades
Luscious Lip Sheen Lip Gloss

Flair

Softening, high shine, non-sticky lip gloss

£17.00

Softening, high shine, non-sticky lip gloss
Quick buy
Bronze Beauty Bronzer & Lip Gloss Duo

Radiant bronzer and nude lip gloss duo

£30.00

Radiant bronzer and nude lip gloss duo

Quick buy
13 shades
HydraBoost Lip Lover Lipstick

Snug

Hyaluronic Acid enriched, volume-boosting lipstick

£18.50

Hyaluronic Acid enriched, volume-boosting lipstick
Quick buy
Global Makeup Award Winners Set

Award-winning lipstick, highlighter and eye palette set

£40.00

Award-winning lipstick, highlighter and eye palette set

Quick buy
3 shades

BESTSELLER
Colour Wonder Lip and Cheek Balm

Coral Fusion

Creamy duo for a radiant, youthful flush of colour

£23.50

Creamy duo for a radiant, youthful flush of colour
Quick buy
2 shades
Colour Collection Lip & Cheek Duo

Summer Lovin'

Hydrating glossy lipstick and skin-first blusher duo

£31.00

Hydrating glossy lipstick and skin-first blusher duo
Quick buy
Lavish Lip Crème Lip Gloss
9 shades
Alluring Lip Liner

Swoon

Creamy, long-lasting lip liner for shaping

£14.00

Creamy, long-lasting lip liner for shaping
Quick buy
3 shades
Colour Intense Lip Sheen Lip Gloss

Rejoice

Highly pigmented, non-sticky, nourishing lip gloss

£17.00

Highly pigmented, non-sticky, nourishing lip gloss
Quick buy
14 shades
Moisturising Lip Lover Lipstick

Exclaim

Moisturising, high impact colour lipstick

£16.00

Moisturising, high impact colour lipstick
Quick buy
2 shades
Colour Confidence Nail Polish & Lip Duo

Nudist

A nude nail polish and hydrating lipstick duo

£24.00

A nude nail polish and hydrating lipstick duo
Quick buy
3 shades
Glowing Lip, Cheek & Nail Trio

Coral Haze

Glowing blusher, hydrating lipstick and shiny nail polish

£41.00

Glowing blusher, hydrating lipstick and shiny nail polish
Quick buy
Lip Lover Brush

Lip brush for precision application

£15.95

Lip brush for precision application

Quick buy
5 shades
Shimmering Lip Sheen Lip Gloss

Enchant

Non-sticky, high shine shimmering lip gloss

£14.95

Non-sticky, high shine shimmering lip gloss
Quick buy
3 shades
Glowing Lip, Cheek & Nail Trio

Beautifully Bronzed

Bronzer, hydrating lipstick & glossy polish trio

£41.00

Bronzer, hydrating lipstick & glossy polish trio
Quick buy
4 shades
Power Matte Lip Crème Liquid Lipstick

Imperial

Long-wearing, silky smooth soft matte liquid lipstick

£16.00

Long-wearing, silky smooth soft matte liquid lipstick
Quick buy
6 shades
Passion Matte Lip Lover Lipstick

Naked

Bold, suede-soft matte lipstick

£16.00

Bold, suede-soft matte lipstick
Quick buy
3 shades
Glowing Lip, Cheek & Nail Trio

Sweet Pink

Glowing blusher, hydrating lipstick and shiny nail polish

£41.00

Glowing blusher, hydrating lipstick and shiny nail polish
Quick buy
3 shades
Click & Colour Lip Crayon Lipstick

Pinot Blush

Highly pigmented, silky smooth lip crayon

£17.00

Highly pigmented, silky smooth lip crayon
Quick buy
2 shades
Colour Confidence Nail Polish & Lip Duo

Peachy

A peach nail polish and hydrating lipstick duo

£24.00

A peach nail polish and hydrating lipstick duo
Quick buy
6 shades
Lavish Colour Nail & Lip Duo

Nude Negligee + Illicit

Full coverage lip gloss and matching nail polish duo

£19.50

Full coverage lip gloss and matching nail polish duo
Quick buy
6 shades
Lavish Lip Crème Lip Gloss

Taboo

Full coverage, hydrating, non-sticky lip gloss

£17.00

Full coverage, hydrating, non-sticky lip gloss
Quick buy

LIPS
FAQs

WHAT DOES LIP LINER DO?

To keep your lipstick looking intact, try outlining your lips prior to lipstick application with our Alluring Lip Liner. Opt for a liner that matches your lipstick shade or is close to your natural lip colour and then follow your natural lip shape to create a barrier that helps prevent bleeding.

SHOULD I APPLY LIPSTICK WITH A BRUSH?

The most common way to apply your lipstick is directly onto your lips from the bullet. However, the professional approach for longevity is to use a lipstick brush as you can control the movement, shape and intensity of your lipstick rather than swiping and accidentally smudging your lipstick. Using a brush allows for smooth, controlled and even application.

HOW DO I FIND THE RIGHT SHADE OF LIPSTICK FOR MY SKIN TONE?

Finding the right shade of lipstick for your skin tone involves 3 important steps:

1. Determine your skin undertone:

Cool Undertones: Look for lip colours with blue or purple undertones, such as berry shades or cool reds.
Warm Undertones: Opt for lip shades with warm undertones, like coral, peach, or warm reds.
Neutral Undertones: You have more flexibility, as both cool and warm shades can work well.

2. Consider your skin tone:

Fair Skin: Light pinks, nudes, and light corals complement fair skin.
Light to Medium Skin: A wide range of shades, including rosy pinks, mauves, and medium reds can look great.
Medium to Olive Skin: Bold colours like deep reds, oranges, and berries can be striking.
Deep to Rich Skin: Deep plums, rich browns, and dark berries can be flattering.

3. Trust your instincts:
Choose a shade that makes you feel confident and suits your personal style. Experiment and trust your judgment to find the perfect shade.

WHY CHOOSE LIP GLOSS?

Lip gloss adds a super shiny and glossy finish to lips, whilst adding a subtle touch of colour for a more natural makeup look. Our lineup of lip glosses also contain moisturising or nourishing properties which can help prevent your lips from drying out.

HOW CAN I STOP MY LIPSTICK BLEEDING?

To keep your lipstick looking intact, try outlining your lips prior to lipstick application with our Alluring Lip Liner. Opt for a liner that matches your lipstick shade or is close to your natural lip colour and then follow your natural lip shape to create a barrier that helps prevent bleeding.

IS THERE A TRICK TO MAKE LIPSTICK LAST LONGER?

There are many tricks to a long-lasting pout. Here are some to make your lipstick smudge and kiss-proof.

Exfoliate your lips: Before applying lipstick, exfoliate your lips to remove any dead skin and stimulate blood flow. You can use a lip scrub or our Seriously Smoothing Exfoliator.
Use lip liner: Outline and fill in your lips with an Alluring Lip Liner that matches your lipstick shade. This provides a base that prevents feathering and helps your lipstick stay in place.
Set with powder: After applying your lipstick, hold a tissue over your lips and dust our Illusionist Translucent Powder over the tissue. This sets the lipstick in place and reduces transfer.
Concealer trick: To define the edges of your lips and prevent smudging, dip a concealer brush in a little concealer and trace the outer edges of your lips. This acts as a barrier and makes your lip colour pop.
Use setting spray: Finish your lipstick application with a setting spray, especially if you want long-lasting results. A setting spray helps lock in your makeup, including your lipstick, to keep it looking fresh all day.

By following these steps, you can significantly extend the wear time of your lipstick and maintain a vibrant, long-lasting lip colour.

HOW DO I APPLY LIPSTICK ON DRY LIPS?

There are a few things you can do to prep dry lips for lipstick application to help create a smooth and hydrated base.

Firstly, gently exfoliate your lips with our Seriously Smoothing Exfoliator to remove any dead or flaky skin. Then, apply a lip balm or lip mask to hydrate them, allowing them to absorb for a few minutes before proceeding with lipstick application. It is important to choose a lipstick with moisturising properties and ingredients over a matte formula that can be more drying. We would particularly recommend our award-winning Hydraboost range that features a nourishing and conditioning formula with a Hyaluronic Acid infused core – perfect for dry lips.

SHOULD I WEAR LIP GLOSS ALONE?

Lip gloss can be worn alone or over a similar shade of lipstick to help enhance the appearance of lips for a fuller lip look.

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