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Bestsellers Foundation Mascara Eyeshadow Lipstick Nail Polish

13 shades

BESTSELLER
HydraBoost Lip Lover Lipstick

Beach Bum

Hyaluronic Acid enriched, volume-boosting lipstick

£20.00

Hyaluronic Acid enriched, volume-boosting lipstick
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Shine + Shield Turbo Dry Top Coat

Quick-drying top coat for a glossy mirror shine

From £11.00

Quick-drying top coat for a glossy mirror shine

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Nourish + Nurture Nail and Cuticle Oil

Hydrating, vitamin-enriched nail and cuticle oil

From £11.00

Hydrating, vitamin-enriched nail and cuticle oil

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Bright Eyed Revive + Refresh Hydrogel Mask

Hydrating and brightening under-eye patches

£25.50

Hydrating and brightening under-eye patches

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Skin Loving BB Brush

Angled synthetic face brush

£19.50

Angled synthetic face brush

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2 shades
Colour Wonder Lip and Cheek Balm

Au Naturelle

Creamy duo for a radiant, youthful flush of colour

£23.50

Creamy duo for a radiant, youthful flush of colour
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SuperBoost Lash Lover Serum Mascara

2-in-1 growth boosting serum mascara

£19.00

2-in-1 growth boosting serum mascara

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Forever Eye Colour Crayon Eyeshadow

Rose Gold

Highly pigmented, creamy eyeshadow stick

£21.00

Highly pigmented, creamy eyeshadow stick
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7 shades
Cheek Veil Liquid Blush

Aura

Radiant, skin-first liquid blush for a healthy glow

£23.00

Radiant, skin-first liquid blush for a healthy glow
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Birthday Suit Colour Confidence Nail Polish

Light nude crème fast-drying nail polish

From £9.00

Light nude crème fast-drying nail polish

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Neat + Tidy Emery Boards for Normal Nails

Professional nail files for normal nails

£3.50

Professional nail files for normal nails

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Makeup / Face / Foundation

FOUNDATION

Discover our collection of lightweight to full coverage, radiant to matte finish liquid and powder foundations. The perfecting formulas are powered by skincare benefits to smooth the complexion and diffuse the look of pores and imperfections for a flattering, flawless finish.

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Hydraveil Serum Foundation SPF 30

7

Serum-powered buildable coverage with lasting hydration

£31.00

Serum-powered buildable coverage with lasting hydration
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15 shades

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Irresistible Face Base Mineral Foundation SPF 30

Precious 01 (Porcelain)

Buildable 100% pure mineral powder foundation

£29.50

Buildable 100% pure mineral powder foundation
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6 shades

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Hydraveil Serum Foundation SPF 30 Sample Box

Light (1-4)

Trial Hydraveil Serum Foundation shades 1–4

£2.00

Trial Hydraveil Serum Foundation shades 1–4
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4 shades

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Skin Loving BB Cream SPF 15

Radiantly Medium

Light to medium coverage skin-boosting beauty balm

£26.00

Light to medium coverage skin-boosting beauty balm
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BRIGHTEN + PERFECT
6 shades

BESTSELLER
Flawless Face Base Foundation

Perfectly Peachy

Light-diffusing, weightless skin smoothing foundation

£25.00

Light-diffusing, weightless skin smoothing foundation
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6 shades

BESTSELLER
Absolute Face Base Foundation

Utterly Peachy

Full coverage, long-wearing natural matte foundation

£29.50

Full coverage, long-wearing natural matte foundation
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15 shades

BESTSELLER
Midi Irresistible Face Base Mineral Foundation SPF 30

Precious 02 (Cream)

Buildable, 100% pure mineral powder foundation

£15.00

Buildable, 100% pure mineral powder foundation
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16 shades
Velvet Radiance Face Base Foundation

Truly 07

Hydrating, satin finish medium coverage foundation

£29.50

Hydrating, satin finish medium coverage foundation
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Precise Mineral Kabuki Brush

Super soft kabuki for effortless mineral application

£26.95

Super soft kabuki for effortless mineral application

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Perfect Base Brush

Multitasking base makeup brush

£22.95

Multitasking base makeup brush

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Skin Loving BB Brush

Angled synthetic face brush

£19.50

Angled synthetic face brush

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Miracle Base Brush

Flat-topped foundation brush for a seamless finish

£24.00

Flat-topped foundation brush for a seamless finish

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6 shades

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Flawless Finish Primer, Foundation & Brush Trio

Perfectly Fresh

Smoothing foundation, primer and base brush trio

£50.00

Smoothing foundation, primer and base brush trio
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FOUNDATION
FAQs

HOW DO I CHOOSE THE RIGHT FOUNDATION FOR MY SKIN?

Choosing the best foundation for your skin is dependent on a few things: your skin type, the type of finish you’re looking for and the level of coverage you’re after. Mattifying foundations and powder foundations are usually best for those who have oilier skin types, whereas BB creams or dewier foundations tend to be best for dryer skin types. For a guide to choosing the right foundation, check out our Go To Guide: Understanding Foundation Formulas.

CAN I WEAR FOUNDATION EVERY DAY?

Absolutely, lots of people choose to wear foundation every day, while some opt for lower coverage base options, such as BB creams or serum foundations. As long as you’re taking your makeup off thoroughly every night with a good cleanser you can wear foundation daily.

DO YOU HAVE A FULL COVERAGE FOUNDATION?

For a full coverage finish, we’d recommend our Absolute Face Base Foundation. It delivers full coverage with a flattering finish and lightweight feel, while also promoting healthy skin and cell renewal with Pomegranate and Gotu Extract.

HOW DO I FIND MY UNDERTONE?

An easy way to determine what undertone you have is by looking at your veins. If they appear more blue or purple you are cool toned, if they appear greener you have a warm undertone and if you cannot determine whether your veins are blue or green you most likely have a neutral skin tone. For an in-depth look at ways to find your undertone, read our How To Guide: How to Find Your Undertone.

WHAT IS THE BEST WAY TO APPLY LIQUID FOUNDATION?

We recommend using brushes to apply liquid foundations, particularly thicker, higher coverage formulas. Brushes will give you the most even and flawless application and can also help you get more out of your foundation in terms of the finish and coverage you’re after.

Our Special Finish Brush features multi-length, soft and fluffy fibres, which offer buildable coverage of any powder or cream product. This brush will pick up a little less product than denser brushes, so it can be used for a more sheer foundation application or to feather any powder foundation, blush or bronzer into the face.

The Perfect Base Brush is expertly designed to deliver optimal results when applying liquid products. Its tapered shape is perfectly sized to fit into all the creases and contours of your face, whilst its densely packed bristles deliver a fuller, smoother coverage. Use sweeping or patting motions to apply primer, foundation or concealer.

Our Miracle Base Brush will enable you to seamlessly buff and blend foundation with its flat-topped bristles. Its soft, densely packed bristles are ideal for quick application without it dragging the skin, offering medium to buildable coverage of your liquid or powder foundations.

The Precise Mineral Kabuki Brush has rounded, densely packed bristles designed to effortlessly build and blend powder minerals, whilst the shorter handle gives you maximum control.

Lastly, our Skin Loving BB Brush is a pocket-sized retractable brush that has been expertly designed to disperse the ideal amount of liquid complexion products. The angled shape and super-soft bristles hug the contours of your face for an even and seamless blend. It is a little less dense than the Miracle Base and Precise Mineral Kabuki brushes, so delivers a light to medium coverage. Plus, it’s the perfect size and shape to pop into your handbag for travel or on-the-go touch-ups.

For a comprehensive guide to all Mii brushes, check out our Meet Mii guide: Everything you need to know about Mii brushes.

1. Apply a small amount of your liquid foundation to the back of your hand and pat this onto your face with your chosen brush starting at the centre and working out.
2. Then, gently swirl in a circular motion to buff the product into the skin for a seamless finish.
3. After it is all blended in, identify any areas which require a little extra coverage and apply an additional thin layer of foundation in those targeted areas.
4. Buff along the hairline, jaw and under the chin to diffuse the foundation and to ensure a seamless finish.

WHICH FOUNDATIONS ARE THE BEST FOR LIGHTER COVERAGE?

We offer a few options for light coverage and natural finish foundations. If you’re looking for buildable coverage with a skincare feel, opt for Hydraveil Serum Foundation SPF 30. This hydrating formula delivers a second-skin, radiant finish and helps care for your skin with every wear. If you prefer a BB cream, try our Skin Loving BB Cream SPF 15. Another option is our Flawless Face Base Foundation. The light-diffusing particles in this formula give your skin an air-brushed, yet natural look all day long. If you prefer a powder formula our mineral foundation, Irresistible Face Base is for you. Made with all-natural ingredients, the talc-free, silky formulation effortlessly blends and seamlessly builds to even out the complexion, conceal redness, pores and imperfections.

WHAT IS THE BEST FOUNDATION FOR OILY SKIN?

Mattifying liquid foundations and powder foundations are usually best for oily skin. Our Absolute Face Base Foundation will deliver a smooth, flawless base without compromising on staying powder. Alternatively, our Irresistible Face Base 100% mineral foundation will offer buildable coverage, while also providing shine-absorbing benefits.

For a closer look into different foundation types and who they’re best for, check out our Go To Guide: Understanding Foundation Formulas.

WHAT IS A BB CREAM?

The BB in BB Cream stands for beauty balm and it is a hybridised formula of makeup and skincare. They usually provide light to medium coverage and offer additional benefits such as sun protection, moisturisation and built-in primer properties. Our lightweight Skin Loving BB Cream SPF15 is a 3-in-1 perfecting powerhouse, serving as a moisturiser, primer and foundation. It delivers a light coverage with skin-loving ingredients to enhance and care for your skin.

For a closer look into all foundation types and what they mean, check out our Go To Guide: Understanding Foundation Formulas.

WHAT GOES FIRST, FOUNDATION OR CONCEALER?

Traditionally, foundation goes first and then you follow with concealer. However, the new trend of ‘underpainting’ suggests applying your concealer and contour first and a light layer of foundation on top. This makes your makeup appear less cakey as you have less layered product on your face and therefore is a great option for a more natural makeup look.

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