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Bestsellers Foundation Mascara Eyeshadow Lipstick Nail Polish

9 shades

BESTSELLER
HydraBoost Lip Lover Lipstick

Beach Bum

Hyaluronic Acid enriched, volume-boosting lipstick

£18.50

Hyaluronic Acid enriched, volume-boosting lipstick
Quick buy
4 shades

BESTSELLER
Skin Secret Cream Tint SPF 25

Seamlessly 01

Lightweight, ultra-hydrating radiant finish skin tint

£24.00

Lightweight, ultra-hydrating radiant finish skin tint
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BESTSELLER

Shine + Shield Turbo Dry Top Coat

Quick-drying top coat for a glossy mirror shine

From £11.00

Quick-drying top coat for a glossy mirror shine

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Nourish + Nurture Nail and Cuticle Oil

Hydrating, vitamin-enriched nail and cuticle oil

From £11.00

Hydrating, vitamin-enriched nail and cuticle oil

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Bright Eyed Hydrogel Mask

Hydrating and brightening under-eye patches

£24.00

Hydrating and brightening under-eye patches

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Skin Loving BB Brush

Angled synthetic face brush

£19.50

Angled synthetic face brush

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3 shades
Colour Wonder Lip and Cheek Balm

Au Naturelle

Creamy duo for a radiant, youthful flush of colour

£23.50

Creamy duo for a radiant, youthful flush of colour
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BESTSELLER

SuperBoost Lash Lover Serum Mascara

2-in-1 growth boosting serum mascara

£18.00

2-in-1 growth boosting serum mascara

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11 shades

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Forever Eye Colour Crayon Eyeshadow

Rose Gold

Highly pigmented, creamy eyeshadow stick

£19.00

Highly pigmented, creamy eyeshadow stick
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5 shades
Cheek Veil Liquid Blush

Aura

Radiant, skin-first liquid blush for a healthy glow

£22.00

Radiant, skin-first liquid blush for a healthy glow
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Birthday Suit Colour Confidence Nail Polish

Light nude crème fast-drying nail polish

From £9.00

Light nude crème fast-drying nail polish

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Neat + Tidy Emery Boards for Normal Nails

Professional nail files for normal nails

£3.50

Professional nail files for normal nails

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MAKEUP

Shop our collection of high-performance makeup combined with skin-loving ingredients. From sheer to full coverage foundations, lengthening mascaras to volume-boosting lipsticks and creamy eyeshadow crayons. Discover products to help you achieve your desired look, no matter the occasion.

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Mattifying Shine Control Face Primer

Mattifying face primer for longer-lasting makeup

£25.00

Mattifying face primer for longer-lasting makeup

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NEW IN

Protective Face Primer SPF 50

Hydrating and protecting SPF 50 makeup primer

£26.00

Hydrating and protecting SPF 50 makeup primer

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10 shades

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Luscious Lip Sheen Lip Gloss

Flair

Softening, high shine, non-sticky lip gloss

£17.00

Softening, high shine, non-sticky lip gloss
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Get Your Glow Setting Mist

Glowing and hydrating setting spray

£22.50

Glowing and hydrating setting spray

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NEW Luscious Shades
Keep It Matte Setting Mist

Mattifying setting spray to prep and set makeup

£22.50

Mattifying setting spray to prep and set makeup

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Supercharged Setting Mist

Hydrating and energising setting facial spray

£21.00

Hydrating and energising setting facial spray

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Molten Luxe Baked Eye & Face Palette

Multitasking glowing makeup palette

£29.95

Multitasking glowing makeup palette

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2 shades
Forever Eye Crayon Trio

Dusty Rose + Mocha + Indigo

Trio of highly pigmented, creamy eyeshadow crayons

£38.00

Trio of highly pigmented, creamy eyeshadow crayons
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4 shades

BESTSELLER
Skin Secret Cream Tint SPF 25

Seamlessly 03

Lightweight, ultra-hydrating radiant finish skin tint

£24.00

Lightweight, ultra-hydrating radiant finish skin tint
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BESTSELLER

Smoothing Face Prep Primer

Firming and plumping primer for longer-lasting makeup

£24.00

Firming and plumping primer for longer-lasting makeup

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Skin Secret Cream Tint SPF 25
11 shades

BESTSELLER
Forever Eye Colour Crayon Eyeshadow

Rose Gold

Highly pigmented, creamy eyeshadow stick

£19.00

Highly pigmented, creamy eyeshadow stick
Quick buy
Longwearing Base Edit

Smoothing primer, face mist and setting powder

£50.00

Smoothing primer, face mist and setting powder

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BESTSELLER

Feature Length Lash Lover Mascara

Super lengthening and volumising mascara

£18.00

Super lengthening and volumising mascara

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Bronze Beauty Bronzer & Lip Gloss Duo

Radiant bronzer and nude lip gloss duo

£30.00

Radiant bronzer and nude lip gloss duo

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BESTSELLER

Illusionist Translucent Setting Powder

Translucent powder to blur, set and perfect

£26.00

Translucent powder to blur, set and perfect

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8 shades

BESTSELLER
Irresistible Face Base Mineral Foundation

Precious Porcelain

Buildable 100% pure mineral powder foundation

£28.00

Buildable 100% pure mineral powder foundation
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3 shades
Skyliner Eye Pencil

Midnight

Long-wearing, pigment rich defining eyeliner

£15.50

Long-wearing, pigment rich defining eyeliner
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Prime, Set & Brighten Edit

Smoothing primer, concealer and setting mist trio

£45.00

Smoothing primer, concealer and setting mist trio

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BESTSELLER

Glamorous Trio Bronzing Face Finish Bronzer & Highlighter

2-in-1 radiance boosting bronzer and highlighter

£25.50

2-in-1 radiance boosting bronzer and highlighter

Quick buy
9 shades
HydraBoost Lip Lover Lipstick

Tutti Frutti

Hyaluronic Acid enriched, volume-boosting lipstick

£18.50

Hyaluronic Acid enriched, volume-boosting lipstick
Quick buy
Global Makeup Award Winners Set

Award-winning lipstick, highlighter and eye palette set

£40.00

Award-winning lipstick, highlighter and eye palette set

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BESTSELLER

Miracle Base Brush

Flat-topped foundation brush for a seamless finish

£24.00

Flat-topped foundation brush for a seamless finish

Quick buy
3 shades

BESTSELLER
Colour Wonder Lip and Cheek Balm

Coral Fusion

Creamy duo for a radiant, youthful flush of colour

£23.50

Creamy duo for a radiant, youthful flush of colour
Quick buy
6 shades
Brow Maintenance & Mascara Trio

Medium Ash

Mascara, clear brow gel and brow pen trio

£36.00

Mascara, clear brow gel and brow pen trio
Quick buy

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MAKEUP
FAQs

HOW DO I ACHIEVE A NATURAL MAKEUP LOOK?

Here are our simple steps to achieve a fuss-free, natural makeup look:

1. Try using a light to medium coverage foundation for a skin-like finish. For a super light wash of coverage try our Skin Secret Cream Tint SPF 25 or for a little more coverage try our Skin Loving BB Cream SPF 15.
2. Use a bronzer to warm up your face without creating any harsh shadows or lines.
3. Use the Sculpting Brow Builder for your brows to coat the hairs you have, giving you the most natural-looking brow.
4. Add a hint of Celestial Skin Shimmer on the cheeks and a little on the nose to give a glowing look to the face without looking too heavy or unnatural.
5. Apply one or two coats of your chosen Mii mascara to open your eyes and add a touch of definition.

ARE ANY OF YOUR PRODUCTS VEGAN?

Many of our products are suitable for vegans. If a product is vegan-friendly, a symbol will display on its product page on our website and it will have a little vegan symbol on its outer packaging. You can also browse all of our vegan-friendly products here.

IN WHAT ORDER SHOULD YOU APPLY FACE MAKEUP?

The order of application for makeup is overall subjective with new techniques such as ‘underpainting’ growing in popularity. Here we will take you through a simple order essential to creating a flawless base.

1. Start with skincare: Begin by cleansing your face, applying a moisturiser, and using sunscreen. Skincare forms the foundation for your makeup, providing a smooth canvas.
2. Primer: Apply a makeup primer to create a smooth surface for foundation and other makeup products. Primer helps makeup adhere better and stay in place.
3. Foundation: Use foundation to even out your skin tone and provide a base for the rest of your makeup. Choose a shade that matches your skin tone and apply it evenly with a brush, sponge, or your fingers.
4. Concealer: Apply concealer to cover blemishes, under-eye circles, or any imperfections you may want to hide. It can also be used to highlight and brighten your face in contrast to contour to add definition and shape your face the way you desire. Use a shade that matches your skin tone or is slightly lighter for under-eye areas.
5. Setting powder: Set your foundation and concealer with the Illusionist Translucent Powder to reduce shine and help makeup stay in place. Focus on areas prone to oiliness.
6. Blush, bronzer, and contour: Apply blush to the apples of your cheeks, bronzer to areas you want to warm up (e.g., the temples, cheekbones, and jawline), and contour to define features like the cheekbones and nose.

SHOULD YOU CONTOUR AFTER OR BEFORE FOUNDATION APPLICATION?

Contouring can be done both before or after foundation application, and the choice often depends on your personal preference, makeup style, and desired result. Here’s a breakdown of both approaches:

Contouring before foundation:

Precision: Contouring before foundation allows you to create a precise contour without the foundation blending the contour colours.
Natural look: By layering foundation on top of the contoured areas, you can achieve a seamless and more natural appearance.

Contouring after foundation:

Easier blending: Applying foundation first provides a smoother canvas, making it easier to blend the contour products.
Control: You have more control over the intensity of the contour, as you can build it up gradually.

The choice of contouring before or after foundation is a matter of personal preference. There are no strict rules, so feel free to experiment with both techniques to see which one suits your makeup style best.

DO MAKEUP PRODUCTS EXPIRE?

Yes, makeup products do expire. Check the back of your product where you will find an open jar symbol with a number followed by a ‘M’. The ‘M’ and the number represent how many months the product will remain stable and safe to use from when it was opened.

WHAT IS UNDERPAINTING?

Underpainting is a technique where you apply contour, concealer and sometimes blush first and then follow with your foundation on top. This technique neutralises uneven tone and eradicates any harsh lines or unwanted shadows to reveal a flawless base.

When using the underpainting method, you should follow this specific order for applying face makeup:

Cleanse and moisturise: Start with a clean, freshly washed face. Apply your regular moisturiser and allow it to fully absorb into the skin. This step provides a hydrated canvas for makeup application.

Colour correction underpainting: Apply colour-correcting products to neutralise any specific skin concerns ensuring you select the correct shades of colour correctors based on your needs:

Peach or salmon: Use this to neutralize dark under-eye circles
Green: To counteract redness or acne
Lavender or purple: To brighten dull or sallow skin

Blend the corrector gently over the areas with discolouration. It’s essential to blend well to ensure that the corrected areas seamlessly blend with the rest of your skin.

Next, apply cream contour to your face, this is where underpainting comes to life as we are placing it underneath the foundation as opposed to on top. This will act as the bone structure of the face.

Cream Contour: Sculpt the high points you want to define such as cheekbones, jawline, nose and forehead. Blend until you see the contrast.

Concealer: Use concealer to highlight and brighten the face under the eyes, bridge of the nose, chin, middle of the forehead and for extra crispness below the cheekbones to make them pop.

Foundation or skin tint: The premise of underpainting is to create a natural base with no harsh lines. Layering foundation over concealer and contour provides a seamless veil where discolouration is neutralised, and the face looks naturally defined.

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