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INGREDIENT FOCUS:HYALURONIC ACID

In the ever-evolving world of beauty and skincare, one ingredient has emerged as a superstar: Hyaluronic Acid (also known as HA). With its incredible ability to hydrate, plump, and rejuvenate the skin, Hyaluronic Acid has become a coveted ingredient in both makeup and skincare products. From foundation to serums, Hyaluronic Acid has revolutionised the way we approach beauty, makeup and skincare.

Hyaluronic Acid

UNDERSTANDING HYALURONIC ACID

Before we dive into the role of Hyaluronic Acid in beauty products, let’s get acquainted with this powerful molecule. Hyaluronic Acid is a naturally occurring substance found in our bodies, mainly in our skin, connective tissues, and eyes. It’s a glycosaminoglycan, a type of carbohydrate molecule that plays a critical role in maintaining moisture and hydration in our skin.

One of the best properties of Hyaluronic Acid is its exceptional ability to retain moisture. In fact, it can hold up to 1000 times its weight in water! This remarkable hydrating power is the key to achieving plump, supple, and youthful-looking skin. As we age, our skin’s natural Hyaluronic Acid levels decline, leading to dryness, fine lines, and a loss of elasticity. Incorporating Hyaluronic Acid into our makeup and skincare routines can help counteract these effects and restore a radiant complexion.

 

WHERE TO FIND IT WITH MII

Skincare Hyaluronic Acid is a star ingredient in our Bright Eyed Revitalising Balm. This brilliant eye balm is a fast-acting treatment designed to hydrate and de-puff the delicate skin around your eyes from the first application. Eyes immediately appear visibly brighter and fresher looking.

Skin drinks in our rich and deeply nourishing Care + Caress Hand Serum to help restore a more youthful appearance to tired, dull hands. The properties of Hyaluronic Acid are boosted by the multi-vitamin benefits of Vitamins C and E, making this serum a true hydrating hero.

Hyaluronic acid can also be found in our Cleanse + Condition Soap Free Hand Cleanser. This cleanser is a kinder and more luxurious alternative to using a regular soap handwash, as many of these formulas contain harsh, irritating ingredients. The benefits of Hyaluronic Acid are also boosted here with the moisturising properties of Vitamins C and E.

Drench your lips in a burst of feel-good colour with our HydraBoost Lip Lover Lipstick. The water-binding, volume-boosting benefits of Hyaluronic Acid give lips a healthy, plumped appearance, while Ayurvedic Herb Swertia Chirata extract supports skin cell regeneration and strengthens the fragile lip area. Designed to smooth fine lines, this moisturising lip treatment instantly gives a punchy payoff and a juicy glossy finish.

For a natural flush of colour, try our Colour Wonder Lip and Cheek Balm – our active-boosted, multi-purpose duo. Featuring a creamy pigment with a rich, non-greasy formula that offers buildable coverage. The powerful cocktail of Hyaluronic Acid and Konjac Polysaccharides, ensures long-lasting hydration and smooths the appearance of fine lines; distilled essence from Maracuja Oil soothes dry skin; and a nourishing blend of Apricot, Argan, Castor and Jojoba Oils provide moisturising and caring properties.

Hyaluronic acid has undoubtedly earned its place as a beauty powerhouse in both makeup and skincare products. Its unrivalled ability to hydrate and plump the skin makes it an essential ingredient for anyone seeking a radiant and youthful complexion. Embrace this beauty gem and unlock the secrets to healthy, glowing skin that stands the test of time.

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Group shot featuring Skin Secret Cream Tint, Colour Wonder Lip & Cheek Balm, Bright Eyed Revitalising Balm, Superboost Lash Lover Mascara and Forever Eye Crayon