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Bestsellers Foundation Mascara Eyeshadow Lipstick Nail Polish

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HydraBoost Lip Lover Lipstick

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Skin Secret Cream Tint SPF 25

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Lightweight, ultra-hydrating radiant finish skin tint
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Shine + Shield Turbo Dry Top Coat

Quick-drying top coat for a glossy mirror shine

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Nourish + Nurture Nail and Cuticle Oil

Hydrating, vitamin-enriched nail and cuticle oil

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Makeup / Face / Primer

PRIMER

Blur fine lines and pores to create a flawless base for long-lasting makeup with our lineup of skin-loving, complexion perfecting primers. Whether you’re looking to protect and hydrate with our Hyaluronic Acid-infused SPF 50 Protective Primer, control shine with the Mattifying Face Primer, or firm skin with the Smoothing Face Prep, we have the perfect makeup primer for every skin type.

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Mattifying Shine Control Face Primer

Mattifying face primer for longer-lasting makeup

£25.00

Mattifying face primer for longer-lasting makeup

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Protective Face Primer SPF 50

Hydrating and protecting SPF 50 makeup primer

£26.00

Hydrating and protecting SPF 50 makeup primer

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Smoothing Face Prep Primer

Firming and plumping primer for longer-lasting makeup

£24.00

Firming and plumping primer for longer-lasting makeup

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Longwearing Base Edit

Smoothing primer, face mist and setting powder

£50.00

Smoothing primer, face mist and setting powder

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Prime, Set & Brighten Edit

Smoothing primer, concealer and setting mist trio

£45.00

Smoothing primer, concealer and setting mist trio

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6 shades
Flawless Finish Primer, Foundation & Brush Trio

Perfectly Peachy

Smoothing foundation, primer and base brush trio

£50.00

Smoothing foundation, primer and base brush trio
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PRIMER
FAQs

WHAT IS FACE PRIMER?

A face primer is a product used after skincare and before applying makeup to create a smooth base, helping makeup last longer and appear more flawless.

IS THERE A BEST WAY TO APPLY MAKEUP PRIMER?

Once your moisturiser has fully absorbed, apply a few pumps (pea-sized amount) to the back of your hand before applying to your face with clean fingertips or a makeup brush. Gently blend the primer into the skin using a circular motion until evenly distributed. Focus more product on the T-zone and across pores or areas with fine lines, taking it under the eyes using your ring finger to ensure you use the lightest touch. Allow the primer to set before applying your foundation or wear it alone to even out the complexion on makeup-free days.

WHERE SHOULD I APPLY FACE PRIMER?

Face primer should be applied all over the face to create an even canvas, focusing on areas with imperfections or where makeup tends to fade or crease, such as the T-zone.

WHEN SHOULD I USE PRIMER?

Face primer should be used after completing your skincare routine and before applying makeup. You can also use primer alone without makeup to smooth the complexion.

WHAT ARE THE BENEFITS OF USING A MAKEUP PRIMER?

Using a makeup primer helps to create a smooth canvas for makeup application, minimise the appearance of pores and fine lines, and extend the wear of makeup. Our primers are also packed with skin-friendly ingredients like Hyaluronic Acid or Niacinamide offering additional benefits to the skin.

DOES PRIMER HELP MAKEUP LAST LONGER?

Yes, our primers have been designed and proven to extend the wear of makeup.

WILL A PRIMER HELP FILL MY WRINKLES?

Makeup primers can help blur the appearance of fine lines and wrinkles by creating a smoother surface on your skin, however, they will not actually ‘fill’ wrinkles. Our primers have been designed and proven to help minimise the appearance of pores and fine lines.

CAN I USE PRIMER IF I HAVE SENSITIVE SKIN?

Our primers are formulated with skin-loving ingredients and are suitable even for sensitive skin. We do recommend doing a patch test on a small area if you are particularly concerned or have skin that reacts easily.

WILL MAKEUP PRIMER MAKE MY SKIN FEEL HEAVY OR GREASY?

Our primers are crafted with skin-loving ingredients and lightweight formulas that feel light and non-greasy on the skin. We recommend applying a thin, even layer (pea-sized amount) as using too much can lead to a heavier feeling.

DO FACE PRIMERS WORK FOR ALL SKIN TYPES?

Face primers can work for all skin types, but it’s important to choose one that suits your specific needs. Hydrating primers are ideal for dry skin, mattifying primers help control oil on oily skin, and smoothing primers work well for combination or normal skin.

WHAT COMES FIRST, PRIMER OR MOISTURISER?

You should apply your primer after you have completed your skincare routine (following moisturiser and sunscreen). Moisturiser helps to hydrate and prep the skin, while primer creates a smooth base for your makeup.

HOW LONG SHOULD YOU WAIT BETWEEN MOISTURISING AND APPLYING A PRIMER?

Before applying primer, we would recommend that you wait until your moisturiser has fully absorbed into your skin, which typically takes between 2-4 minutes. If your skin still feels tacky when you lightly tap it, it’s best to wait a moment longer. However, if you’re in a rush, you can apply the primer right after moisturising.

HOW LONG SHOULD YOU WAIT BETWEEN APPLYING A PRIMER AND FOUNDATION?

You should wait about 1-2 minutes after applying primer before applying foundation. This gives the primer time to absorb into your skin, ensuring smoother application and better makeup longevity.

SHOULD I USE A PRIMER EVERY DAY?

Although not a necessity, wearing primer every day can help ensure a smoother and more even complexion.

CAN I WEAR A PRIMER ALONE WITHOUT MAKEUP?

Yes, you can most certainly wear a face primer alone without makeup. Our primers help smooth the skin and minimise the appearance of pores to give your skin a more polished and even look without the need for foundation.

IS USING A PRIMER ESSENTIAL OR CAN I GET AWAY WITHOUT USING ONE?

Using a primer isn’t essential, but it can enhance makeup application and longevity. For longer wear, smoother texture, or specific skin concerns (like oil control or hydration), wearing a primer can be beneficial.

WHAT TYPE OF PRIMER IS BEST FOR MY SKIN?

The best type of primer for your skin depends on your specific skin concerns:

Dry Skin: Opt for a hydrating primer to add moisture and create a smooth base.
Oily Skin: Choose a mattifying primer to control shine and help with oil production.
Sensitive Skin: Look for a primer with soothing ingredients to avoid irritation.
Acne Prone: Reach for a primer that is non-comedogenic (won’t clog pores), contains soothing ingredients and helps to control oil and minimise shine.
Pore-Reducing: If you want to minimise the appearance of pores, look for a smoothing or pore-filling primer.

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