DEWYBLUSH
DEWY BLUSH: THE SUMMER MAKEUP TREND YOU WILL LOVE AT ANY AGE
If you’re looking for a subtle, fresh-faced update to your summer makeup routine, let us introduce you to the season’s most flattering beauty trend: dewy blush.
WHAT IS DEWY BLUSH?
Dewy blush is all about giving your cheeks a healthy, hydrated-looking flush — think of it as blush meets skincare. It’s less about the shimmer and more about radiance and softness. The finish is creamy (not powdery) and the colour melts into your skin rather than sitting on top of it. The result? A luminous, lit-from-within glow that feels fresh, modern and totally wearable.
WHY IS DEWY BLUSH GREAT FOR MORE MATURE SKIN?
As we age, our skin naturally loses some of its luminosity. Powder products can sometimes sit in fine lines or dull the complexion. Dewy blush, on the other hand, adds back that youthful bounce.
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It lifts the face – A touch of blush higher on the cheekbones brings a subtle lifting effect.
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It brightens the complexion – Creamy textures catch the light in a flattering, soft-focus way.
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It looks like skin – No harsh edges, just a natural flush that enhances what’s already there.
HOW TO WEAR DEWY BLUSH
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Prep with skincare
A smooth, hydrated base is key to making dewy products look their best. Begin with a lightweight moisturiser to boost hydration, then apply our Protective Face Primer SPF 50 to create a softly cushioned, radiant canvas. -
Pick your perfect formula and shade
Cream, balm, or liquid blushes work beautifully for a dewy look — they blend easily and sit comfortably on the skin without emphasising texture.When choosing a colour, go for shades that mimic your natural flush:
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Rosy pinks brighten cooler skin tones
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Peach and coral give warmth to fair-to-medium skin
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Berry and terracotta complement deeper complexions beautifully
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- Apply with fingers or a brush
Dot the product lightly onto the apples of your cheeks and blend upwards using your fingertips for a lifted look. Alternatively, use the Perfect Blush Brush or Special Finish Brush to lightly pick up product (don’t swirl as this will pick up too much). Tap the blush onto the apples of your cheeks, blending upwards and outwards along your cheekbones. - Go light and layer
Build slowly — it’s much easier to add than to take away. The idea is to enhance your natural glow — not cover it. A well-blended wash of colour will bring your complexion to life without looking heavy or overdone.
TOP TIPS FOR A POLISHED DEWY LOOK
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Pair it with minimal makeup – Let your blush be the star. A light base (tint or BB cream), mascara and a glossy lip is all you need for a fresh look.
- Add in a highlighter – To enhance your natural glow, lightly dab a touch of liquid highlighter onto areas where light naturally hits the face, such as the tops of the cheeks, just under the brow and the cupid’s bow.
- Try multi-use balms – A blush that works on cheeks and lips makes for easy summer makeup (and takes up less space in your bag).
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Don’t forget your undertone – Cooler tones like rose and mauve flatter pink undertones, while peachy or terracotta hues glow on warm skin.
- Finish with a glowing setting mist – A hydrating or radiant-finish setting spray can help lock in your makeup and enhance the dewy effect.
