UNDERSTANDING FOUNDATIONFORMULAS

Knowing which foundation formula is best for you and your skin type can be tricky. Here’s a go to guide to understanding foundation formulas to help you ace your base.

LIQUID

• Best for: Everyone – liquid foundation is suited to all skin types and is the most versatile foundation formula. Most liquid foundations can offer different amounts of coverage depending on how much is applied and the application technique used. Apply a thin layer for a light and natural finish, and then slowly add more to build to a medium or full coverage. Liquid foundations are also available in a range of different finishes to suit your desired look: from matte to satin, to light and dewy.
• Apply with: Different brushes can impact the finish and coverage of your liquid foundation. For fuller coverage, you’ll want to opt for a denser brush, like the Miracle Base Brush, that can buff and build layers. The Perfect Base Brush will also deliver full coverage but offer a more precise application. The Special Finish Brush is perfect for those who are looking for a lighter application because it’s less dense and has dual-ended fibres, so it doesn’t pick up or dispense as much product.
• Key benefits: Liquid foundation is super easy to blend and a little always goes a long way. It also offers the widest range of coverage and finish options, so there is really something for everyone.
• Mii’s match: Our best-selling Flawless Face Base Foundation is a great all-rounder – an adaptable liquid foundation that offers buildable coverage. It is enriched with light-reflecting particles and antioxidant ingredients to help protect your skin, whilst delivering a flawless finish. If you’re after a little more coverage from the get-go, our Velvet Radiance Face Base Foundation may be your perfect match. Its weightless formula delivers medium to buildable coverage, with a silky and glowing formula that helps to hydrate, tone and firm your skin. If maximum coverage is more your thing, our Absolute Face Base Foundation is for you. This formula offers a feather-light feel, with a full coverage, matte finish.

POWDER

• Best for: All skin types, especially sensitive, oily or combination skin that would benefit from the shine absorbing qualities of a loose powder. They can also be used to add more coverage on top of a liquid foundation base.
• Apply with: Denser brushes will deliver more coverage from your powder foundation. Our Precise Mineral Kabuki Brush is designed to give fuller coverage when using mineral foundations, blushers or bronzers. If you’re after a lighter coverage, the Special Finish Brush is perfect for more of a light wash of coverage. The lighter density of the brush means it’ll pick up a lot less product to achieve a light to buildable coverage from your powder foundation. Buff your powder foundation into the skin for best results. To add a little more coverage to your liquid foundation, BB cream or skin tint, whilst setting it in place, opt for the Precise Finish Brush and sweep onto desired areas of the face.
• Key benefits: Mineral powder foundations work with the natural oils on your skin to transform into a creamy, flawless finish.
• Mii’s match: Our Irresistible Face Base Foundation is enriched with precious gemstones to energise and revitalise your complexion. The mineral formula acts like skincare, which means it can improve your complexion over time. It is ultra-lightweight and offers buildable coverage.

BB CREAM

• Best for: All skin types. BB creams (Beauty Balms), are a hybridisation of makeup and skincare – a movement that has been slowly gaining momentum for the past few years. They deliver light to medium coverage and offer additional benefits such as sun protection, hydration and built-in primer properties.
• Apply with: The Skin Loving BB Brush is made for easy, on-the-go application of BB creams; its angled tip follows the contours of your face, achieving an even and radiant finish. BB creams can also be applied with clean fingers, due to the lightweight, skincare-like consistency.
• Key benefits: BB creams are packed with skincare benefits, so many will find they can use less skincare products to prep their skin before application.
• Mii’s match: Our lightweight Skin Loving BB Cream SPF 15 is a 3-in-1 perfecting powerhouse, serving as a moisturiser, primer and foundation. Delivering sheer to medium coverage with skin-loving ingredients, to enhance and care for your skin.

SKIN TINT

• Best for: All skin types, particularly drier skin, or those looking for a light, sheer coverage with a natural finish. Many skin tints are also hybrid formulas that combine skincare with makeup, to nourish and protect your skin throughout the day.
• Apply with: Skin tint can be applied with fingers, as the lightweight formula easily blends and melts into the skin. Alternatively, for a slightly fuller coverage, use a dense foundation brush, such as the Perfect Base Brush.
• Key benefits: Skin tints are suitable for everyday use as the first step in your makeup routine, or simply wear alone to achieve a no-makeup-makeup look with a hint of coverage.
• Mii’s match: Our Skin Secret Skin Tint SPF 25 delivers long-lasting hydration and protection from everyday UV exposure. The sheer, natural, skin-loving formula with micro-encapsulated pigments is designed to restore radiance for a supple, smooth, luminous complexion.