Group shot featuring Colour Wonder Lip Balm, Forever Eye Crayon, Skin Loving BB Cream, Velvet Radiance Concealer and Superboost Lash Lover MascaraGroup shot featuring Colour Wonder Lip Balm, Forever Eye Crayon, Skin Loving BB Cream, Velvet Radiance Concealer and Superboost Lash Lover Mascara
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HOW TO: MAKEUPFOR MATURE SKIN

As your skin matures, you may find you want to adapt your makeup routine to suit new contours and address the changing needs of your skin. We recommend trying a makeup routine that focuses on hydrating the skin with lightweight products that give a healthy, youthful look.

01. SKINCARE AND MAKEUP PREP

Before delving into makeup application, it’s important to emphasise skincare. A consistent skincare routine that addresses your specific concerns, will create the perfect canvas for your makeup. The first step is to gently cleanse and moisturise to ensure a smooth application and prevent makeup clinging to any dry areas. Our Clarifying Cleansing Balm contains hydrating and soothing ingredients such as Coconut, Baobab and Tsubaki Oil. These ingredients hydrate and nourish the skin, whilst supporting the skin barrier. We would also recommend using a gentle exfoliator 1-2 times a week to rejuvenate skin and promote cell renewal. In addition, prep the skin around your eyes ready for any makeup application. Gently swipe our Bright Eyed Revitalising Balm onto your entire eye area, including the upper lids. Pat in the excess to instantly de-puff, hydrate and soothe the skin around your eyes.

Follow with our Smoothing Face Prep Primer, which will work to lock-in the hydrating properties of your moisturiser. It leaves a silky veil on the skin to reduce the appearance of fine lines and open pores. Packed with Matrixyl 3000, an advanced peptide complex, this powerhouse primer also provides a visibly firming and plumping effect to the skin, ideal for makeup application.

02. ACE YOUR BASE

For foundation, a lightweight, buildable formula is best suited for mature skin to avoid product resting in any fine lines or open pores. Depending on what coverage and finish you’re after, we have a few options.

Our Skin Secret Cream Tint SPF 25 is best for those who prefer a light coverage with a natural finish. This product delivers long-lasting hydration and protection from everyday UV exposure. The sheer, natural, skin-loving formula with micro-encapsulated pigments is designed to restore radiance for a supple, smooth and luminous complexion.

If you’d prefer a little more coverage with the same natural finish and skincare benefits, try our Skin Loving BB Cream SPF 15. This beauty balm is a 3-in-1 perfecting powerhouse, serving as a moisturiser, primer and foundation. Delivering sheer to medium coverage with skin-loving ingredients, to enhance and care for your skin.

If a medium to buildable coverage is more your thing, our best-selling Flawless Face Base Foundation is a great all-rounder – an adaptable liquid foundation that is enriched with light-reflecting particles and antioxidant ingredients to help protect your skin. If you’re after a little more coverage from the get-go, our Velvet Radiance Face Base Foundation may be your perfect match. Its weightless formula delivers medium to buildable coverage, with a silky and glowing finish that helps to hydrate, tone and firm your skin.

We always recommend using a brush to apply foundation for the most even and flawless finish. Try our Special Finish Brush for a lighter coverage finish, or our Miracle Base Brush for a fuller coverage finish.

03. CONCEAL WITH CARE

Concealers are your best friends for camouflaging dark circles, age spots, and redness. The light reflecting particles in our Pure Wonder Brightener will brighten under eyes and shadowed areas of smile and frown lines. Our Velvet Radiance Concealer offers fuller coverage for any specific areas of concern such as hyperpigmentation or broken capillaries.

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04. EYES ON THE PRIZE

Neutral, matte eyeshadows are universally flattering on mature skin; using taupes, soft browns, warm greys and beige tones, as they will complement your makeup look without being overpowering. If a matte eye look isn’t your thing, adding a touch of soft shimmer can add a youthful glow to the eyes; opt for champagne, rose gold, or light peach shades.

For your eyeshadow, you can choose from cream or powder formulas. Powder formulas, such as our One and Only Eyeshadows, or Mii Palettes offer high pigment with easy blending. We would recommend our Eye Blend Brush to feather matte shades into your crease, and our Apply and Define Eye Brush to sweep shimmery shades onto your lid. As for cream formulas, our Forever Eye Colour Crayons offer the same high pigment payoff, but with a little more staying power. Cream formulas ‘dry down’ to a powder-like finish and are less likely to budge throughout the day. Effortlessly easy to apply and blend using fingertips or a brush, blend upwards towards the tail of the eyebrow giving your eyes a natural lift and the illusion of wide eyes to hooded lids. For under the eye, place a small amount of shadow to the outer third of the lower lash line and gently blend.

The final step is to apply mascara. Curl your lashes and apply a couple of coats of your Mii mascara. This will finish off your look by defining your eyes and make them appear more awake. Our Feature Length Lash Lover Mascara is a fantastic all-rounder, delivering both length and volume to every lash.

05. ADD A ROSY RADIANCE

A touch of blush instantly breathes life into any makeup look, giving the skin a youthful flush. For the most natural and dewy finish, opt for cream or liquid formulas. Our Cheek Veil Liquid Blush is easy to blend and delivers a soft and radiant finish. Infused with Raspberry Oil and Bilberry Seed Oil, this blush works to promote health and hydration, ideal for any skin type in need of a moisture boost. Alternatively, you can use a cream formula, such as our Colour Wonder Lip and Cheek Balm. This active-boosted formula is ideal for a flatteringly fresh, radiant flush of colour. Both formulas are effortlessly easy to blend and won’t settle into any fine lines or dry skin. To apply your chosen blush, smile and place the product on the apples of your cheeks, gently blending upwards towards your temples. To create depth and a sun-kissed glow, sweep our Luxury Bronzing Face Finish around your hairline, under your cheekbones and under your jaw. Finish by placing a touch of Light Loving Illuminator on to the tops of the cheekbones, your temple, the bridge of your nose and the cupid’s bow; where the light would naturally hit.

06. PERFECT THE POUT

Mature lips benefit from creamy, hydrating lipsticks or lip glosses. Our HydraBoost Lip Lover Lipstick is our most hydrating lipstick formula yet, without compromising on pigment payoff. This award-winning lipstick features a nourishing core, packed with water-binding, volume-boosting Hyaluronic Acid, alongside Ayurevedic Herb Swertia Chirata Extract to support skin cell regeneration and strengthen the fragile lip area. Simply swipe on the HydraBoost Lip Lover Lipstick straight from the bullet. Re-apply during the day to continually to treat your lips, keeping them moisturised and smooth.

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Group shot featuring Skin Secret Cream Tint, Colour Wonder Lip & Cheek Balm, Bright Eyed Revitalising Balm, Superboost Lash Lover Mascara and Forever Eye Crayon